Excellent advertising article at AdWeek on "Cannes: The 'Evolution' of Advertising," which details the activities of the 11,000 delegates who met in Cannes, not just to hobnob and hangout at the beach and bistros, but to also award prizes which'll provide a "helpful guidepost to navigate the future where consumers will choose the brand messages they interact with and often power the distribution of."
Dove took top honors: http://www.campaignforrealbeauty.com/home_films_evolution_v2.swf
"The Dove viral sensation "Evolution" took top honors in both the Cyber and Film categories, pointing to the colliding worlds of consumer-powered digital distribution and brand building. It's the first time in the festival's history that the same execution won in both categories."
Those pols & consultants in Washington and sports league office HQs in NYC, who act as if that doesn't have anything to do with politics or sports, will soon be left in the ash heep of history.
On a slightly related matter, "they" say that eventually, HDTV will make NHL hockey popular because of the way that it can make you feel like you're right on the ice.
I hope so, since I watched all of the Stanley Cup games that NBC televised, but didn't watch more than ten minutes -combined- of the NBA Finals, even though the Spurs were playing.
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003602774
http://www.southbeachhoosier.blogspot.com/
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